April 20, 2017
When delivering facts about animal health topics, general pet care, potential legislation, crisis situations, or hot media “run-away” stories, the person on the spot — or in front of a camera or reporter — MUST know crisis and media communications skills and MUST have had the opportunity to practice in a mock setting. For any person who will represent their practice or their organization, media and crisis communication training is essential. Those who “wing it” because it seems like an easy task will many times regret the experience, or worse, create a negative impression and perhaps generate a new crisis. Media and crisis communication training is also an excellent foundation for ALL types of communications skills, including social media. Client communication becomes more focused, more clear, and consumes less time when these same training techniques are applied in the exam room.
In this seminar you will learn how to:
…And you will receive some one-on-one coaching in an actual interview setting!
Charlie Powell is the Senior Public Information Officer for Washington State University’s College of Veterinary Medicine (26 years) and was concurrently for 20 years the Public Information Director for the Washington State Veterinary Medical Association. His specialties include crisis and risk communications as well as media relations and institutional promotion.