Thank You For Attending 2018 Media Training!


Media & Crisis Communication for the Veterinary Professional

Can you talk to the media? How do you handle bad publicity or social media attacks? Are you prepared for a communication crisis?


Join us for a full day of training that will equip you with the tools every veterinary professional needs to tackle any media, crisis, or difficult communication situation.

When delivering facts about animal health topics, general pet care, potential legislation, crisis situations, or hot media “run-away” stories, the person on the spot — or in front of a camera or reporter — MUST know crisis and media communications skills and MUST have had the opportunity to practice in a mock setting.  For any person who will represent their practice or their organization, media and crisis communication training is essential.  Those who “wing it” because it seems like an easy task will many times regret the experience, or worse, create a negative impression and perhaps generate a new crisis. Media and crisis communication training is also an excellent foundation for ALL types of communications skills, including social media. Client communication becomes more focused, more clear, and consumes less time when these same training techniques are applied in the exam room.

In this seminar you will learn how to:

  • Establish a relationship with members of the media and turn that into valuable publicity for your practice
  • React properly when the media calls, ask the right questions before the interview, anticipate the questions you will receive, craft your answers, develop message points, and bridge to positive points
  • Come across positively on all forms of media
  • Deal with social media attacks and issues
  • Handle bad publicity and reviews
  • Stay calm during a crisis and communicate effectively

…And you will receive some one-on-one coaching in an actual interview setting!

8:00 AM
Registration and Continental Breakfast
8:45 AM
Welcome and Introductions
9:00 AM
Managing the Message: Media & Crisis Communication
12:00 PM
1:00 PM
Recognizing and managing communication in a crisis
4:45 PM
Wrap up, Q&A
2018 Presenter
Dr. Jim Humphries is a veterinarian, media expert, and current Adjunct Professor of Media Communications at Texas A&M University. He began working as an animal health reporter in 1986, and built a full time national media career spanning 28 years. Dr. Humphries served as the on-air veterinarian for CBS This Morning for 12 years, and then for CNN Morning News. During that time he served as the spokesperson on 25 national media tours for the giants in our industry, racking up well over 4,500 radio, television and print interviews.
2019 Media Training

CVMA is busy planning the speaker, agenda, and details for Media Training 2019.

Please continue to check this website as content will be updated as soon as it becomes available.