Save the date for BIG Ideas Forum | Spring 2019!

At Issue   |   Agenda   |   Location   |  Send a Student   |   Registration   |   Sponsor

Thank you for attending
CVMA Fall BIG Ideas Forum!

CVMA is busy planning the speakers for BIG Ideas Spring 2019. Please continue to check this website as content will be updated as soon as it becomes available.
See you in the spring!

Save the Date for Spring 2019!

March 8-9, 2019
Englewood, CO

Topic: Marijuana

About BIG Ideas

CVMA holds BIG Ideas Forums twice a year—spring and fall. The conferences are vital to the health of CVMA because they bring the association’s members and leadership together to:

    • Explore issues relevant to veterinary medicine in Colorado
    • Identify desired outcomes
    • Develop recommendations for board consideration
    • Review progress on action plans, and build community

So you might be asking, “What’s it all about? Why should I attend?” Each conference has a dedicated focus where we tackle important subjects that span all practice types and look at emerging issues that affect the veterinary profession. We carefully select the discussion leaders, inviting the best and brightest to share their knowledge, insight, and expertise with our members.

Another reason to participate is that you have direct access to CVMA leadership and issues, and can help guide CVMA, generating ideas that direct our continuing education offerings, shape our position on legislative and regulatory issues, and lead to task forces or work groups for specific issues we decide to pursue.

BIG Ideas Forum takes place on a Saturday and consists of four hours of continuing education (The Issues Forum), Commission meetings, and a Leadership Council meeting (which all voting members are encouraged to attend), wrapping up around 6:00 PM to allow everyone the chance to head home rather than spend the night.

*CVMA has four commissions, which are work groups dedicated to providing the organization with ideas and guidance in carrying out its mission. The four commissions are Advocacy and Outreach, Animal issues, Education, and Leadership. All are welcome!

Commissions meet twice a year at the spring and fall BIG Ideas Forums. Any CVMA member is welcome to attend a commission meeting. Getting involved with a commission is a great opportunity to help shape CVMA’s work on behalf of the veterinary profession in Colorado!

Click here to learn more about CVMA commissions and to read past commission minutes.

At Issue

Taming the Elephant in Your Exam Room!

Building confidence in discussing the cost of veterinary care while reframing how we convey value

Join us as we consider communication strategies that can be used to address veterinary cost conversations and as we explore the true value of veterinary care. Dr. Jason Coe, a leading researcher and educator in the area of veterinary communications, will guide us as we explore the following questions:

  • What is “value”?
  • Do veterinary professionals and their clients perceive value in the same way?
  • Are veterinary practices healthcare providers, businesses, or both?
  • What makes cost conversations an elephant in most exam rooms?
  • What are the benefits to the practice and the profession in attending to this elephant?
  • What communication strategies can be used to tame this elephant?
  • What role do written estimates or plans of care have in communicating the cost of veterinary care?

Supported by research, Dr. Coe’s session will initiate a conversation that brings new light to our discussions of the cost and value of veterinary care. Through an interactive discussion and small-group breakouts, we will learn how to reframe your approach to discussing the cost of veterinary care in a way that aligns with clients’ perception of value and that overcomes many of the common hurdles to discussing the cost of veterinary care.

Our Issue Illuminator

Jason Coe DVM, PhD

Dr. Jason Coe is an Associate Professor at the Ontario Veterinary College who holds a PhD in the area of veterinary communication. He is a faculty member in the Department of Population Medicine where he has established an active research program examining the human-animal bond as well as the role of interpersonal communications on the outcomes of veterinary care. He coordinates the clinical-communication curriculum across all four years of the veterinary program and is involved in teaching students about the relationships that exist between people and animals. Over the past decade, Dr. Coe has established an international reputation for his leadership in veterinary communications, primary-care veterinary education, and understanding the human-animal bond.


Hilton Denver Inverness
200 Inverness Drive West
Englewood, CO 80112
(303) 799-5800

Take in stunning views of the golf course and pond at Hilton Denver Inverness. Located just 30 minutes from Denver International Airport and downtown Denver, this modern Colorado hotel offers award-winning dining, a full-service spa and fitness center, and an 18-hole championship golf course, as well as spectacular indoor and outdoor event space. For more information on the  Hilton Denver Inverness, please visit their website.

Discounted CVMA Discounted Group Rate will be available soon!

Get Directions

Send A Student

Support the Next Generation of Veterinary Medicine with our Send-a-Student Program!

Contribute to the future of veterinary medicine by sponsoring a dedicated CSU veterinary student to attend CVMA’s BIG Ideas Forum. Sponsorship helps cover registration fees as well as meals, transportation and lodging that may have otherwise hampered a student from attending.


For more information, click here!


Registration will open in September.


Stay tuned for an email announcement coming soon!


Are you a Core or Premium member?

Don’t forget to take advantage of your member benefit that allows you to attend one (Core) or both (Premium) CVMA BIG Ideas Forums for FREE!

Look to your 2018 CVMA Member welcome packet for more information.

Registration now open!

Online registration for BIG Ideas | Fall 2018 is now CLOSED.

On-site registration will be available beginning
Friday, November 2 at 12:00pm.

Save time by completing a registration form and bringing it to the Registration Desk,
or complete a form upon your arrival at The Mining Exchange.

Thank you to our generous Fall 2018 sponsor: